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Company Brand Package
The "Company Brand" package is designed to deliver a comprehensive branding solution that establishes a strong, cohesive brand identity for your organization. This includes developing key brand elements, visual identity, and strategic guidelines to position your brand effectively in the market.
Scope of Work
- Brand Discovery and Strategy
- Conduct workshops to understand the brand vision, mission, and values
- Analyze market trends and competitive landscape
- Develop a brand positioning statement and key messaging
- Brand Visual Identity System
- Logo and create variations for different uses.
- Define a color palette, typography, and brand imagery guidelines
Deliverables
- Brand positioning statement and key messaging
- Logo and visual identity assets
- Define a primary color palette and typography for a style guide.
- Brand style guide
- Optional - Provide a 3-month marketing calendar with suggested activities
Brand Guidelines Documentation
- Compile all brand elements into a detailed brand book
- Provide guidelines for usage across different platforms and mediums
- Optional - Provide one training session (recorded) for internal teams on brand application
Branded Collateral
- Business Card Design
- Stationary/Letter Head
- 10 page PPT/Google Slides
Market Plan Recommendations
To expand on your company branding I would suggest also completing a high level marketing plan that focuses the market and brand launch.
Estimated Completion Time
4 - 6 Weeks
Marketing Strategy Package
The “Marketing Strategy” package is a comprehensive marketing service that begins with an in-depth audit of your current materials and processes, identifying opportunities to enhance your brand’s market presence. From creating unified branding strategies and tailored project-specific assets to developing collaborative, results-driven marketing frameworks, to ensure your business stands out and achieves sustainable growth.
Scope of Work
- Brand discovery and strategy
- Have workshops to understand your company
- To understand your company, brand, and resources
- Have 2-4 workshops
- An audit of all current marketing colleterial that you have
- An audit on your social platforms and website
- Define a color palette, typography, and brand imagery guidelines
- Help complete a business strategy
- Optional - Provide a 3-month marketing calendar with suggested activities
Deliverables
- Report findings
- Brand style guide
- Brand collateral
Brand Guidelines Documentation
- Compile all brand elements into a detailed brand book
- Provide guidelines for usage across different platforms and mediums
Estimated Completion Time
3 months
Major Project Branding Package
The "Major Project Branding" package aims to deliver a comprehensive branding solution designed to establish a strong, cohesive brand identity specific to your project. This includes developing key brand elements, visual identity, and strategic guidelines to position your brand effectively in the market.
Scope of Work
- Brand Discovery and Strategy
- Have a meeting to understand your brand and others that may be involved
- Brand Visual
- Logo and create variations for different uses
- Define a color palette, typography, and brand imagery guidelines
Deliverables
- Logo and visual identity assets
- Brand style guide
- Brand collateral
Brand Guidelines Documentation
- Compile all brand elements into a detailed brand book.
- Provide guidelines for usage across different platforms and mediums.
- Branded Collateral
- Stationary/Letter Head
- 10 page PPT/Google Slides
Estimated Completion Time
2 Weeks
Collateral Package
The "Collateral" package focuses on providing brands with essential marketing collateral to support their brand and marketing efforts effectively.
Collateral Needs Assessment
- Assess the specific needs for marketing collateral
- Define the scope and quantity of collateral required.
Collateral Design
- Design business cards, letterheads, and email signatures
- Create brochures, flyers, and postcards (1 each)
- Develop social media post templates and banner designs
Production and Delivery
- Provide print-ready and digital formats for all collateral
- Manage printing and delivery if required (additional costs will apply)
Deliverables
- Customized marketing collateral designs
- Print-ready digital files
- Optional printing and delivery services
Estimated Completion Time
3-5 Weeks
Social Media - Periodic
The "Social Media" package Focuses on providing company's help on their digital platforms that help communicate, share, and engage with customers.
Scope of Work
- Have a kick start meeting
- For 3 platforms
- Optional - Paid Social Media Campaign - to be discussed during kick start meeting
Design
- Develop social media post templates and banner designs
- Creating posts for up to 3 social platforms
- Creating posts from pictures you provide
- Optional - I can take pictures and video
Production and Delivery
- Provide digital formats for all platforms that you have
- Will produce 3 posts plus write up per week
- Post for you and maintain your platforms or work along side your marketing team
Deliverables
- Customized marketing
- Branded social media posts
- Social media report (weekly/monthly basis)
Estimated Completion Time
Per-Weekly Basis
Social Media - One Time
The "Social Media" package Focuses on providing company's help on their digital platforms that help communicate, share, and engage with customers. Scope of Work
- Have a kick start meeting
- Define the scope and quantity of posts and assessment
Design
- Develop social media post templates and banner designs
- Creating posts for your social platforms to specification
- Will create posts from pictures and video that you provide
- Optional - Provide a 3-month marketing calendar with suggested activities
Production and Delivery
- Provide digital formats for all platforms that you have
- Will produce 24 posts with descriptions - for you to post when you decide
Deliverables
- Customized marketing
- Branded social media posts
- 24 social media posts
Estimated Completion Time
4-6 weeks
Magazine Ready Package
The "Magazine Ready" package is designed for creating a published ready article for up to 4-6 pages. This package includes concept development, design, content creation to ensure your article effectively communicates your message and engages your audience for digital, print or both.
Magazine Concept Development
- Conduct a kick-off meeting to understand the magazine’s purpose, target audience, and content goals
- Develop a theme and structure for the magazine, including sections and regular features
Develop Content Framework
- Write or curate up to 4-6 pages of original content, including articles, interviews, and columns
- Include high-quality images and graphics to enhance the magazine's visual appeal
Magazine Design
- Create a unique magazine layout, including cover design, typography, and visual elements
- Design up to 4-6 pages, ensuring a consistent and engaging visual style throughout
Production and Delivery
- Prepare print-ready files
- Provide a digital version of the magazine suitable for web and mobile distribution
- Optional - working with your printer or sourcing printers
Recommended Distribution and Promotion Strategy
- Develop a strategy for distributing the magazine through digital channels and physical distribution points
- Provide guidelines for promoting the article through social media, email newsletters, and other marketing channels
Deliverables
- Magazine concept and editorial calendar
- Magazine layout and design for up to 4-6 pages
- Print-ready files
- Recommended Distribution and promotion strategy
Estimated Completion Time
6-8 Weeks
Start-up Package
The "Start-Up" package provides essential branding and marketing tools tailored for start-up companies. This package is designed to establish a professional brand presence and build initial marketing momentum.
Naming Scope (Optional)
- Conduct a naming workshop to understand the brand’s essence, target audience, and key attributes
- Develop a list of potential names, ensuring they align with the brand strategy and are unique and memorable
Brand Foundation
- Conduct a brand discovery session to define the start-up’s unique value proposition
- Develop a basic brand positioning statement
- Develop brand messaging
- Design a Simple Logo with Variations
- Define a primary color palette and typography for a style guide
- Develop a Basic Launch Plan
- Optional - Provide a 3-month marketing calendar with suggested activities
Recommended Distribution and Promotion Strategy
- Provide guidelines for promoting your company through social media, email newsletters, and other marketing channels
Production and Delivery
- Print-ready files
Deliverables
- 1/2 Day Strategy Session
- List of potential brand names with preliminary checks
- Basic branding statements
- Logo and style guide
- Basic marketing launch plan
Estimated Completion Time
3-4 Weeks
Personal Brand Package
The "Personal Brand Plan" package is tailored for executives and professionals looking to build and enhance their personal brand. It includes strategic positioning and essential personal branding tools.
Personal Brand Discovery
- Conduct a personal branding session to understand the client’s goals and aspirations
- Define a unique personal brand statement and positioning
Visual Identity and Collateral
- Design a personal logo and choose a color palette and typography
- Create business cards, letterheads, and email signatures
Online Presence
- Optimize social media profiles (2 channels)
Personal Brand Plan
- Develop a strategy for content creation and networking
- Provide guidelines for maintaining and growing the personal brand
Deliverables
- Personal brand statement and positioning
- Visual identity assets and collateral
- Online presence optimization
- Personal brand strategy document
Estimated Completion Time
2-3 Weeks